July 30, 2020

Dreams For Breakfast: EP#18 :: KALUMI HEALTH, FOUNDERS OF BEAUTY BARS, CHRISSY BLAIR & JAYLA HARNWELL

By Rachel Gadiel

In today’s episode, I’m chatting with Chrissy Blair and Jayla Harnwell, who are the brains behind Kalumi Health and the creators of Beauty Bars - a new kind of protein bar designed to keep you fit, full and on the glow.

Chrissy and Jayla met in Milan when they were both modelling full time and realized they shared the same frustrations when it came to looking and feeling their best:

After years of dealing with a number of inner and outer ailments, they decided they’d had enough of:

wearing hair extensions to hide their thin and brittle hair
covering up acne and dry skin with different creams and lots of makeup
feeling tired and bloated all the time and
settling for sugar-heavy, low nutrient food when traveling

So, they decided to do something about it and the idea for Beauty Bars was born.

Each Beauty Bar has been specially formulated for delicious looking hair, skin and nails; and fortified with marine collagen peptides, sweet potatoes and yacon syrup.

Kalumi has taken no shortcuts in creating an amazing and effective product: all of their ingredients are gluten free, non-GMO, non-dairy, soy free and fake free.

IN THIS EPISODE, WE TALK ABOUT:

How they came up with the idea for Beauty Bars and went about making their first initial prototypes.
The process for launching the Beauty Bars including why it was so important for them to use marine collagen as the core ingredient.
How they approached the design and branding of Beauty Bars to ensure they appealed to and attracted their dream customers.
The behind the scenes of their initial launch and how they were able to create buzz from day 1
Working with and collaborating with amazing brands like Free People and how these opportunities came about.
The keys to building a successful and sustainable brand
...And so much more.