Colour Chronicle: KALUMI

By Nazz Ebrahimi

What motivated you to start a business and how did you choose the name of your company?

CB: The need for truly healthy snack options and our results from consuming marine collagen over a year (no more hormonal acne, no more need for extensions, glowier skin and less makeup) inspired it all! The name came about after months of deciding WHO our brand was as a person… she was a girl, classy & elegant, loves the beach and nature and has a cool vibe. We made up the word Kalumi by combining “Kalon” (greek for the ideal of physical and moral beauty) with “illuminate”.

JH: We decided to start this company because we knew we had a great and unique idea on our hands. We originally made our product for ourselves as there was a big gap in the food industry- snacks are either packed with "natural" sugar, have no/low quality proteins or were completely un-natural. We wanted to create a whole new category- delicious, healthy snacks that could actually help improve your appearance! Snacks these days are designed simply to temporarily satisfy hunger, we wanted to take it a step further! We had seen noticeable results in the quality of our hair, nails and skin since taking marine collagen and wanted to make it easier and more delicious to consume! 

Who are your ideal clients?

CB: Our ideal clients are women seeking long lasting and natural beauty through health. These women don’t sacrifice when it comes to eating right and they reward themselves with health.

JH: Women and men who reward themselves with health and understand its importance in the functionality of the entire body. 

 How did your journey of living a healthier lifestyle begin? 

CB: Struggling with horrible hormonal acne (couldn’t model for 4 months), eczema and thin, brittle hair. I knew something had to change when nothing I did topically helped and I refused to take medications to band-aid the issue. 

JH: Growing up with a mother as a Naturopath definitely taught me a lot from a young age. She was always so ahead of the curb when it came to health. She literally has the answer to every problem. All my friends (including Chrissy!) have always come to me with questions about health and issues they may be having. And if I don't know the answer, mum sure did! So I learnt a LOT from her! I feel so lucky to have grown up in an organic household with no antibiotics and amazing healthy foods around me! I took my health journey to the next level when my hair started falling out a few years ago, I also had skin issues I was dealing with. I made a few further adjustments to my diet and worked on healing my gut with collagen and saw amazing results! I can't go a day without it! 

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In a consumer study, 96% of women saw an improvement in the texture of their skin.